When Ultra Glow achieved international acclaim in 1982 for having developed the first ever 8 in 1 bronzing powder there were almost immediate requests for a longlasting lipstick to provide a complete make-up. After research with two laboratories the concept of a moisturising lipstain was developed. To complement the aspirational fun lifestyle image of the Ultra Glow powder the decision was made to present the stain in an innovative pH reactive colour palette. The pH sensitive formula works by changing colour on moisture contact with the level of change directly responding to the acidity level of the lips.

Initially introduced in two shades, green and yellow, the range was soon extended to 6 to include white, gold, silver and peach. Silver was later substituted for sand and French customers lobbied for blue and red to be added 10 years ago. We took another fun turn when we launched our limited edition Iced Fruits range.

For over 30 years Beauty Without Cruelty has led the way in cruelty free cosmetics. We operate a company wide fixed cut off date and are fully compliant with BUAV requirements.

All Beauty Without Cruelty products are:

- 100% suitable for vegans and vegetarians

- completely cruelty free and comply with our fixed cut-off date

- caring for environment by using recycled materials where possible and finding methods of sourcing which minimize our footprint on our planet

We use natural pure ingredients and our products are considered one of the most successful for sensitive skin, being hypoallergenic and fragrance free throughout.

Amazing colour Magic Lipshine for you, click here for more details.For over 30 years cruelty free cosmetics has led the way in cosmetics industry.