Jim Dandy: I'm afraid that you don't understand the concept of positive vs. negative reporting. it has nothing to do with negative campaigning, for example, yesterday Obama said, and I am paraphrasing, that he wants to bankrupt the coal industry, a positive spin would be focus on the environmental impact of such a decision, a negative spin would be to report the effects on jobs ,oil and electrical prices, the economic and social impacts, another way for the drive by's to go would to simply not report it, which is a major reason as to how the negativity ratings are differed