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I am totally against the idea of deleting pawns as has been suggested. A site such as this needs a certain amount of players to keep the tournaments and games fresh and exciting. Non paying pawns accomplish this, if you discourage people from coming to your site then the pool of new players disapates.
I am a member of the 65thsquare club. I spend, as do others lots of time promoting chess. Within our club we sponser and organize tournaments and play them out on sites such as BrainKing, ItsYourTurn, GameKnot and others. For every new member we bring from our club to BrainKing we bring a potential paying member. If a structure is established such that has been proposed I will drop my paying membership here. Chessworld for example was a site that offered a certain amount of chess for free to attract paying members. They cut the free stuff down to the point where you could not even play chess, so now I don't spend money nor play at their site anymore.
What it boils down to is a matter of economics. Sometimes you have to give away some free bic pens in order to sell them by the dozen. I feel there are enough benefits to paying members that it is worth it to me to have the membership. Others who may not be quite the chess enthusiast may not consider a value here. Just depends on what you want out of your chess games.
If I can't organize and invite members from my chess club to play at a site, I simply find a site where I can. Though this is a great site, it is of course not the only one in the world of chess.