Well when I first started playing this, I played it like I do my Backgammon Race games (which I'm pretty good at) - which is try to keep a few checkers in the bar to try and mess up the other person.... but this did not work!
So my new stategy is to try to play it more like backgammon - that is get the checkers off my bar more quickly. Not sure how well this will work, but I'm at least started to win more games now.... :-)
Its all in the prime I think, all those checkers, its easy to make a nice big prime and lock the opponent in, a checker or 2 left on the bar, and the shots are usually there as they find themselves stacking up in their home board.
I guess I play it a little like race as well, but then I tend to treat my race games like regular backgammon really.
Of course at present most opponents are feeling their way and dont seem to be playing with much strategy ...(yet)...:-)