I am on the south beach diet! It is wonderful! It is simple and easy! What they don't promote enough is that once you are on it for 10 to 14 days you quit! I mean QUIT craving carbs! All carbs! Well I did and I can sit down at one sitting and devour a box of choc. covered cherries and a diet coke ! Now I could care less if i ever see candy again! HONEST! P A' L E A S E look into SouthBeach!