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I agree there are many parts to running a business other then just programing. But you are wrong about 3rd party apps not bringing in revenue.
*Facebook app may not have directly brought you revenue but it brought in new members and new users to your site.
*Autoplayer makes users happier and more likely to keep wanting to play and pay for memberships.
*aigamez.com and be imbeded into your site allowing for you to make money through advertisement like facebook does with 3rd party apps as well as giving your paying customers something to keep them ocupied and happy when they are waiting for other users to make there move.
Sites like facebook would be nothing without 3rd party apps. It is the 3rd party apps that keep people coming, playing, and spending more then 1 min a day on the site. I will not say I am an expert in any way. All my web sites lose money daily but they are fun to work on and hopefully with hard work aigamez.com will at least break even some day.
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