AlwaysRunningL8: well,first....make sure he has gone to the vet for a check-up...you want that clean bill of health on him..second..what kind is it?? Some dogs just have that doggy odor,no matter what.I use a green tea shampoo that I get through a mail order catalog...you can go online <span>DrsFosterSmith.com   and they have wonderful things..I will not EVER use another shampoo on my dog..it not only smells wonderful but leaves his coat SOOOO soft..and as much as hug on my doggy..we need a soft coat,hehehe Good luck and keep us posted :)