BrainKing - Discussion boards (Politics)

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Politics

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27. September 2009, 20:21:49

Mort

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Perhaps every MSNBC viewer was in the audience for Tuesday's inauguration.

That's probably the most favorable explanation for the cable network's dismal showing in the inauguration ratings, where it came in last among all networks and trailed rivals CNN and Fox News in every daypart.

For the critical hours of 11AM to 2PM, MSNBC averaged just 2.6 million total viewers, 69 percent lower than Fox News (4.4 million) and 165 percent lower than CNN (6.9 million), according to Nielsen Media Research.

For the total day (6AM-3AM), MSNBC averaged 1.7 million total viewers, compared to CNN's 4.0 million and Fox News' 2.5 million. Things weren't any better in the Adults 25-54 demographic, either, where MSNBC usually performs well. CNN won the demo with an average 1.6 million to Fox News' 750,000 and MSNBC's 610,000.

Read more at: http://www.huffingtonpost.com/2009/01/21/msnbc-network-that-opened_n_159860.html