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Carbonite’s Bad Business Decision Rush Limbaugh called Sandra Fluke a “slut.” He later apologized sincerely.
Ed Schultz called Laura Ingraham a “slut.” He never apologized for that, sincerely or otherwise.
Carbonite has severed its advertising relationship with Rush. It continues advertising on Schultz’s show.
Rush Limbaugh audience: About 15 to 20 million, on hundreds of radio stations at all times of the day.
Ed Schultz audience: Nearly too tiny to measure, on one cable channel and a few dozen (maybe) radio stations.
On the basis of business alone, Carbonite has made a terrible decision. I know I’ll never use their product now, and the same is probably true for a large number of Rush’s audience once they hear of the Democrat-owned business’ double standard. If there’s a neutral or conservative-owned online computer backup provider out there, they’ll starting getting some new business that Carbonite is destined to lose.
AD's prediction: Rush will not be hurt by any of this. But the left will and those businesses that left Rush will feel it in their bottom line.
Watch and see. Unless, I guess, Carbonite suddenly picks up some new government contracts…