It will honor the true creator of the game, plus it should end all the bickering about patents and what not. All sites could have it. There'd be no licensing fees, royalties to pay, or granting of permission to acquire. The game itself would be free to expand and become better known without the strangling hold of a central power. If I'm to believe some of what Ed has said about him wanting to improve on Chess, he should want this and he'd still get credit for promoting the game. Plus his organization has a leg up on FIDE and the USCF and he should be able to stay in control of tournaments and associations. Of course, if the Chess playing public abandons regular Chess in favor of Bird's Chess, I imagine those organizations will really give Ed a fight for their turf.
I haven't been to a Chess club in over twenty-five years. I remember setting up the board to play Ultima and having the people there give us some funny looks while we played our game. I wonder if I brought a 10 X 8 board and set up a game of Bird's Chess if I'd get any players?

As to the name of the game, it doesn't make sense to call it Gothic Chess. Can you imagine if Henry Bird heard his game called that?