Well, for your first shot (assuming you go first), the odd of guessing a frog is about 5.6%, assuming you won't guess one of the middle 9 squares, as they will be empty. The board is 13x13, making 169 squares; the middle 9 are empty, so 9 frogs will be found on 160 squares, or about 5.6% of the squares.
Running a simulation where both players guess randomly (but won't guess a square that was guessed before; and won't guess one of the middle 9 squares) shows the game is pretty even, and lasts about 144 half-moves.
Baked Alaskan: Eh, no, I am mistaken. I was thinking the question was about frog legs, not frog finder.
A simulation for frog finder suggests that the second player has a slight advantage, winning about 52% of the games, with games lasting about 153 half moves. Again, the assumption is that no player guesses an already guessed square.
(do skréše) Chce se tě zrovna valet rechlé špil, keré zaročeně skonči v pruběho dvó hodin? Vetvoř nabidko ke špilo a zadé tam Čas na špil: 0 dni 1 hodina, Extrovnica: 0 dni 0 hodin, Limit: 0 dni 1 hodina. (TeamBundy) (okázat šecke vechetávke)