lead Generation refers to the process of identifying and cultivating potential customers for a business's products or services. It involves capturing interest and contact information from individuals or organizations who have shown interest in what the business offers. What is lead generation entails employing various marketing strategies such as content marketing, social media marketing, and email marketing to attract and engage prospects, ultimately converting them into paying customers. The goal of lead generation is to generate quality leads that have a higher likelihood of converting into sales, thereby driving business growth and revenue.