Wal-Mart announced on January 3, 2006, that it will begin offering
customers a new discount item - WALMART's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to produce the spirits at an affordable price, in the $1- $3 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville.
She said: "But the right name is important." Customer surveys were
conducted to determine the most attractive name for the Wal-Mart wine
brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).