In American politics, the Southern strategy refers to the Republican Party strategy of gaining political support or winning elections in the Southern section of the country by implicitly appealing to racism against African Americans.

Though the "Solid South" had been a longtime Democratic Party stronghold due to the Democratic Party's defense of slavery prior to the American Civil War and segregation for a century thereafter, many white Southern Democrats stopped supporting the party following the civil rights plank of the Democratic campaign in 1948 (triggering the Dixiecrats), the African-American Civil Rights Movement, the passage of the Civil Rights Act of 1964 and Voting Rights Act of 1965, and desegregation.

The strategy was first adopted under future Republican President Richard Nixon and Republican Senator Barry Goldwater[6] in the late 1960s. The strategy was successful in some regards. It contributed to the electoral realignment of Southern states to the Republican Party, but at the expense of losing more than 90 percent of black voters to the Democratic Party. As the twentieth century came to a close, the Republican Party began trying to appeal again to black voters, though with little success.....

.....Following Bush's re-election, Ken Mehlman, Bush's campaign manager and Chairman of the RNC, held several large meetings with African-American business, community, and religious leaders. In his speeches, he apologized for his party's use of the Southern Strategy in the past. When asked about the strategy of using race as an issue to build GOP dominance in the once-Democratic South, Mehlman replied, "Republican candidates often have prospered by ignoring black voters and even by exploiting racial tensions," and, "by the '70s and into the '80s and '90s, the Democratic Party solidified its gains in the African-American community, and we Republicans did not effectively reach out. Some Republicans gave up on winning the African-American vote, looking the other way or trying to benefit politically from racial polarization. I am here today as the Republican chairman to tell you we were wrong."


>>>>>> We have Republican leaders here stating you are wrong. You gonna call them liars as well?