Needed a router... as we bought a laptop. So I went 'window shopping' on PC World to see what was on offer (seeing as there is a store nearby) and the specs of each item.

To be sure I was getting what I needed I phoned the number in the book (a national call centre) and ask a few questions. It was what I needed so I asked if the local store had one in stock, and they did.

... She reserved it for me, but at the internet price!! A saving of £30

Tried it again today on some DDR ram for the desktop, asked about one item and if the local store had it in stock.. they didn't. So I checked my next choice.. they did and the man would reserve it for me if I liked. I asked if I had to pay the internet or shop price (being a £15 difference) and got told they would only charge me the internet price.

... That's £45 I've saved using this method!!

Give it a try... some feedback on your success or not would be appreciated.